Our General Manager, Vishesh Nayyar, joined TBT News Thunder Bay for their Around Town segment to talk about something kids need every day but families rarely get for free: new socks and underwear. Here is what he shared about this year's Undercover Project and how you can help.
Watch the interview on TBT News Thunder Bay's YouTube channel (aired November 7, 2026).
Aiming for More Than 2,000 Children
The need keeps growing. Last year, the Undercover Project gave new socks and underwear to more than 1,800 children in Thunder Bay, and this year we want to go further.
How the Program Works
Each child aged 4 to 14 receives seven pairs of brand-new socks and underwear, free of charge. Families get them as coupons, handed out at the Christmas Cheer Fund event at the CLE Building on December 16 and 17.
The coupons can be redeemed at CCA for the next 10 months, so families don't have to collect everything at Christmas. They can pick up what their children need, when they need it, as kids grow through the year.
Why Socks and Underwear?
These are not items people donate when they clean out their closets. They have to be new, and they are expensive, especially for families with school-age children.
Our biggest need: larger sizes of underwear, especially for boys.
We rarely receive the bigger sizes in donations. If you are shopping for the bins, please consider picking up larger boys' sizes.
How You Can Help
- Drop off at a donation bin: bring new socks and underwear for boys and girls aged 4 to 14 to any of our bins around the city before November 23. See all bin locations.
- Donate online through our donation page.
- Mail a cheque to Community Clothing Assistance, 404 May Street North, Thunder Bay, ON P7C 3R5.
- Visit our store at 404 May Street North to drop off new items or give cash.
Thank You, TBT News
Thank you to TBT News Thunder Bay for helping us spread the word. And thank you to everyone in our community who fills a bin, makes a donation or shares this post. Every pair helps a child in Thunder Bay start the day comfortable and confident.